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KMID : 0665420190340050534
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Korean Journal of Food Culture
2019 Volume.34 No. 5 p.534 ~ p.542
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Study on Vitalization Awareness of Traditional Markets - Focus on Participation in Management Activation Education of Traditional Market Traders -
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Kim Yong-Sook
Hong Wan-Soo
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Abstract
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This study aimed to provide insight into methods for activating management of traditional markets by understandingdifferences in merchant perception according to whether or not the merchant has participated in management activationeducation. Analysis of merchants’ levels of perception of market activation found that educated merchants had a higherperception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-supportchanges in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates,bargain sales, festivals and events, and advertisement promotions. With regards to perception of managementperformances, educated merchants showed statistically significant higher responses for items such as satisfaction with thecurrent vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into thepolicy-making processes of the government or local governments in order to revitalize traditional markets, and merchanteducation for activation of management is deemed to be continuously necessary.
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KEYWORD
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Traditional market, education, revitalization, performance, marketing
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